TRAVEL, LEISURE AND FOOD– Branded experiences and Mobile Events

::Princess Cruise Lines

• Client: Princess Cruise Lines

• Agency: Allied Experiential

• Role: Lead 2D Experiential Designer

  Project Overview:

  Working within Princess Cruises’ established visual identity, I developed graphic applications for a branded mobile experience, adapting the brand’s visual elements across the event environment. A key challenge was translating the graphics and repeating patterns onto the bus exterior, requiring careful attention to scale, layout, and continuity across the vehicle’s surfaces.

  My responsibilities included developing pitch decks, mood boards, and mockups; contributing to activity concepts; managing graphic elements; preparing print-ready production files

  Event Experience

  The activation invited guests to experience elements of a Princess Cruises vacation through cruise-inspired cuisine, wellness classes on a simulated ship deck, an interactive travel-themed photo experience, and the “Feel the Love” letter-writing campaign.

  Below: Mobile environmental graphics, bus-wrap design, and branded event elements throughout the event.