FAMILY ENTERTAINMENT– Branded experiences and Events

::D23

• Client: Disney | Amazon

• Agency: Allied Experiential

• Role: Lead 2D Experiential Designer

  Project Overview

  The design concept reimagined Disney’s world through the visual language of iconic Amazon packaging, using its recognizable color palette, textures, and graphic elements to create a playful, cohesive event environment. Despite the limited footprint, the space delivered an engaging experience for guests, with entertainment and branded touchpoints designed to capture attention whether visitors were waiting in line or passing through.

  My responsibilities included developing pitch decks and mockups, contributing activity concepts for client approval, sourcing décor, and planning graphics in coordination with the event layout to support visitor flow and ADA accessibility. I also led the development and production of graphic elements throughout the space, from large-format environmental graphics to smaller branded details.

  Below: Environmental graphics, product placement, branded event elements, production files, and spatial planning for Disney and Amazon at D23.