MOVIE PREMIERS AND ACTIVATIONS– Branded experiences and Mobile Events
::A League of Their Own– Movie Premier
Client: Prime Video
Agency: Allied Experiential
Role: Art Director
Project Overview:
I developed the visual direction for Prime Video’s A League of Their Own premiere experience, translating the project’s creative concept into a cohesive branded environment. My responsibilities included art direction, concept development, and creating pitch decks, mood boards, and mockups to communicate design proposals. I also managed graphic elements and print-ready production files, sourced décor and wardrobe, and contributed to floor plan development to support visitor flow.
Below: Visual direction, environmental graphics, and experiential design for the A League of Their Own premiere.