FINANCIAL– Branded experiences and Events

::The Northern Trust Carnival

• Client: Northern Trust

• Agency: Allied Experiential

• Role: Art Direction | Lead 2D Experiential Designer

  Project Overview:

  I developed a custom visual identity for Northern Trust’s carnival-themed brand experience, creating original patterns and graphic elements to establish a cohesive look and feel. My work included developing pitch decks and mockups, proposing activity concepts for client approval, sourcing décor, and overseeing the creation and production of graphic assets. I also prepared print-ready mechanicals to ensure the designs translated accurately from concept to fabrication.

  Below: Art direction, custom graphics, and branded environmental elements for Northern Trust’s carnival experience.